Livetweeting: mobile journalism, mortifying mistakes & a bright orange vest.
TweetLivetweeting. It gets you out from behind Seesmic—at least the way I do it—to stretch your legs and bring a little media to your social. Last night I tweeted a 1000-person event from media...
View ArticleEthical question: Is newsjacking black hat?
Tweet Newsjacking: a PR/marketing practice wherein a brand creates content around a current news story to “inject their ideas,” with the intention that reporters will find it by Googling...
View ArticleI newsjacked newsjacking!
TweetMore proof that David Meerman Scott’s newsjacking approach works just fine: my moral quandry over newsjacking has been the #3 & #11 Google result for “newsjacking” for 2 days. Feels a little...
View ArticleI livetweet Will Arnett in Winnipeg, exclusive pics & such.
TweetWorking with United Way of Winnipeg, I get to meet a lot of amazing people. The most famous, kind and tall, for sure, was Will Arnett. Here’s a bit of the experience. #bbpBox_141324074797367298 a...
View ArticleHow to livetweet a short event that doesn’t REALLY need to be tweeted live.
TweetBetween the Hollywood stars & the Premier of the province, I’ve been doing a lot of on-location celeb-related brand journalism this month. I am the Perez Hilton of Winnipeg. Ooh, just shook...
View ArticleThe secret to livetweeting like a totally professional brand journalist.
TweetLivetweeting an event is a hectic haze of typo-paranoia and judgement calls. The size & seriousness of the brand you’re working for only adds to the general terror. #bbpBox_172543999410831361...
View ArticleHow a busy CEO can blog up a conference good with minimal suffering.
TweetMy husband’s hitting Banff next week for the nextMedia conference, and he asked me to help him blog about it. Not blog for him—he’s got an English degree & a Creative Communications diploma,...
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